The Road-Side Aesthetic

I just wanted to point out the road-side aesthetic going on in these two campaigns. While Jinro seems to be going for the look of a gasoline price display, the Sony seems to be marketing the Smurfs movie like government issued road signs for warnings of lane closures, detours, and imminent blue-man invasions. I’m not sure why Jinro would want us to think of gasoline when we think of their liquor but the smurfs advertisements are cute and eye-catching – even if the movie isn’t!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: