The Road-Side Aesthetic

I just wanted to point out the road-side aesthetic going on in these two campaigns. While Jinro seems to be going for the look of a gasoline price display, the Sony seems to be marketing the Smurfs movie like government issued road signs for warnings of lane closures, detours, and imminent blue-man invasions. I’m not sure why Jinro would want us to think of gasoline when we think of their liquor but the smurfs advertisements are cute and eye-catching – even if the movie isn’t!

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