ABC’s New Show: “Once Upon a Time” Dazzles with Animated Campaign

Step one side to the left and the ravishing queen in this poster melts into a haggard, old witch. The advertising campaign for ABC’s new show, Once Upon a Time, provides a glimpse through the magic mirror into television’s newest fantasy world. Premiering at 8pm CST on Sunday, October 23, “Once Upon a Time is set to butt heads with NBC’s Grimm, another take on the world of storybooks and magical spells.

This posters incased inside the light boxes at the Beverly Center Mall in Los Angeles display the animated campaign.


Step to the left and the beautiful queen begins to melt…

The magic mirror begins to reveal…A terrifyingly ugly Rumpelstiltskin!


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