Come Fly with Hugo Boss

In the spirit of 60s style enthusiasm, Hugo Boss offers a fun window box that calls upon the era of Mad Men and Pan Am. The fashion looks like a garment someone working at Don Draper’s advertising agency would wear while the paper airplanes made from scrap metal escalate a boy’s toy into the world of cigar-smoking, corner office, big-shot men. Could they be appealing to the demographic of white collar men and women who watch mid-century set television shows? Even though Pan Am took flight with high ratings initially, the Nielsen ratings have shown a slide of 27% in its 18-49 year old viewership ratings for its third episode. If this 60s nostalgia turns out to be just a theme for our time, at least we had a fun run down memory lane with Pan Am, albeit, short.



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