Seatbelt Video Goes Viral

If you’ve ever been annoyed by uppity,  preachy PSA’s about wearing your seatbelt then this video will deliver a sweet surprise. During an interview with CNN, the director of the commercial explained why he wanted to give the world a different take on the importance of buckling-up. “A lot of campaigns focus on the more graphic and horrific outcome of accidents whereas I really wanted to bring people into the conversation,” Daniel Cox said. People see their cars as an extension of their homes so the surreal setting of an imaginary car wreck inside a family living room puts accidents in a whole new perspective. Cox approached Sussex Safer Roads with the idea for his PSA in hopes of inspiring his community, now the video has gone viral with nearly half a million views.

Here’s a commercial-free version of the video

View the official video here

Visit www.sussexsaferroads.gov.uk to show your support for this beautiful campaign!

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