Pretty Flowers and Makeup
Both the Lancome and Maybelline print ads appeal to women’s desire to have skin as soft and beautiful as a rose.
Julia Roberts for Lancome
Need skin as gorgeous as the petals of a rose? Julia Roberts, Kate Winslet, and a host of seductive Maybelline models hope to lure you in with the promise of Mother Nature’s best-kept beauty secret. Both the running Lancome and Maybelline advertisements carefully link their make-up products with images of soft petals and delicate blossoms. If you don’t think twice about the pictures then the next time you are reaching for foundation or lipstick in the make-up aisle at the store, your hand just might pass by L’Oreal and Clinique for something your subconscious more closely associates with a fresh flower.
Kate Winslet for Lancome