Cops Go Invisible
The “Drive Sober of Get Pulled Over” campaign has picked up a relatively clever idea for their creative engine. Most likely lovingly borrowed from the artist, famously known as “The Invisible Man,” the ads feature cops that sink into the background with clothes painted to resemble their surroundings very precisely. While the visuals look very appetizing to the eye, the overall concept of a drone-like police force lurking around every corner is a little upsetting. Perhaps this big brother persona will scare people away from turning their key in ignition after a few too many drinks but perhaps scaring isn’t the right way to go..
To view more photos of the Invisible Man click here.