1. Hearts of the Human Race
2. United in Solidarity, United in Bondage
4. The Reinvention of the Family
5. Little Devil?
7. Horse Mount
8. Protection at the Olympics
9. All Created Equal
10. Different, But Same Among Us
What does it mean? Can you tell Benetton is clothing company? Their willingness to send these provocative images out in the biosphere has thrust this once small, Italian clothing company into the spot light. At the center of their message is one of unity. We are all one race so why can’t we be like the horses where it doesn’t matter what color you are? Stamping out racism fashionably has been part of Benetton’s mission since at least the 1980s.
Now they are under fire for a series of ads featuring prominent world leaders kissing. They titled the campaign, “Unhate” to inspire our nations to put aside their differences and find peace. So far, the pope has already asked for the ad to be removed calling it an “unacceptable humiliation.” Hopefully the Vatican can understand the intent behind the advertisement and rally behind the cause instead of impeding upon this intellectual social revolution that often needs shock and awe to gain momentum. The world will watch as the other world figures photoshopped into the lip-locking campaign have yet to comment.