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If Advertisers Used Cinemagraphs…
Cinemagraphs have an eerie yet charming way of adding motion to photographs. Subjects are frozen in time as their hair and clothes rustle in the wind. The artist who make these creations which look like they came straight out of a Harry Potter movie demonstrate great talent and grace and not to mention patience while getting these done.
I’ve taken the liberty of adding some familiar brand names with slogans to some of the cinemagraphs I found on the internet. Now I know that the artist might object and cry fowl as I bastardize their truly precious masterpieces for a feigned commercial project but my intentions are good. I wish advertisers would try out this technique instead of slapping the ugly ads often made in flash on the side of my computer screen!
You’ll find the original artwork for all the cinemagraphs at the bottom of the post. Thank you to the artist for their beautiful creations. If you are the orignal owner of the work and do not feel comfortable with me posting them, please let me know and I will begrudgingly take them down – I think they look really neat!
Check out the originals below without the logos and copy that I added.
Thrift Stores Celebrate Halloween
Have you seen the adorable, Halloween commercial for Good Will lately. The resurfaced campaign from 2008 features a spooky assortment of ghosts, goblins, and vampire-zombies signing “Good Will Halloween.” The faces of these friendly mischief-makers borrow the shapes and design from the original logo for the national thrift store chain.
Check out the small size ad, or shall we say… “fun size?”
Also worth taking a look at:
I also totally dig the billboard creative for Out of the Closet, a California-based thrift store chain. They updated their logo with a host of haunts for the fun revelry of All Hallow’s Eve!
Remember Elvira? This old advertisement goes way back!
Marc Jacobs Dazzles
The Marc Jacobs’ store dazzling window displays caught my eye on Santa Monica Blvd. earlier tonight. The letter “O” flashed with several alternating light-up rings like a las vegas version of blinking Christmas Lights. The neon typography further positions the fashion brand as an exciting style house for the upbeat, unconventional, and unique.
click here to visit the Marc Jacobs site!
here’s a glance at the store windows from afar!
(in case you wanted to see the store entrance)
9 Engaging Ways to Use QR Codes
1. Outdoor Advertising
Although nearly impossible to actually scan with a smart phone, this enormous QR code definitely demands attention.
2. Selling Real Estate
Save time for house hunters with a QR code. They won’t have to struggle to remember or jot down the email address or phone number in a hurry!
3. Employee Satisfaction
I thank the Barcoding Blog for this snippet of information! The Best Buy corporate office posted signs like these around the office to allow employees to share their moods. Apparently, they collect the data and determine is a certain section of the office is doing worse due to any number of reasons ranging from management to architecture. Sounds like a great way to keep up with your employees!
http://blog.barcoding.com/2011/03/qr-codes-in-store-and-at-the-office/
4. Business Cards
Not only does this clear up a lot of space on the card for a fresh, minimalist design – it looks really cool!
5. Construction Walls!
Disney has always been a haven for creative thinkers but look at what the imagineers working under the mouse have come up with now! The QR codes provide park guests with fun trivia and facts about the park while the wall hides the construction mess. I also very much enjoy how they fit their characters’ faces into the design of the code.
6. Store Banners
Who doesn’t want a special deal while shopping at one of their favorite stores.
7. Organic Information
While browsing through Home Depot in the plant nursery you might need to know more than whether or not a plant can handle the blistering sun or the cool shade. These QR codes lead to site packed with every bit of information you could want about said plant!
8. Fun Design
Macy’s QR code looks bright and whimsical as it carry’s their star logo and brings the design out of the box!
9. Philanthropy
What better than to use a new, trendy technology to “up” your company’s public profile. Supporting our troops boosts Heinz reputation with ketchup fans while providing a fun way to get in on the action and donating to charity.
Fresh Take on Hulu’s Tailored Ad Experience
Hulu has been trying out a new tailored ad experience that just got “newer.” While watching shows like The Daily Show with Jon Stewart or the Colbert Report you’ll come across the option to watch the usual way with the regularly scheduled ad interruptions or you can opt out and play a game!
Nintendo DS’s promotion for their new game, “Professor Layton and the Last Spector” involves viewers in a fresh campaign that allows them to solve a sponsored maze or play a matching game in order to dodge watching a mundane stream of video commercials.
For people watching shows like Desperate Housewives, they may come across the ability to watch one long commercial in lieu of three commercial breaks. Chase Bank offers such a program for their new sapphire card. Other advertisers, like Chevy Silverado have offered viewers a choice between watching one video or an alternate.
Combined with Hulu’s option to give feedback about whether or not a commercial about baby diapers or a shoot-‘em-up video game is relevant to the consumer shows that online advertising will provide for a definitively different ad experience than traditional television has in the past.
…And that’s a welcome trend considering Hulu decided commercial breaks can now consist of three ads!
The following screenshots display the Nintendo DS sponsored message allowing viewers to play a promotional puzzle for the new game, Professor Layton and the Last Spector, instead of watching the regularly schedule three commercial breaks.
The following screenshots display the message from Chase Bank allowing viewers to opt out of the regular ad experience by watching one long advertisement.
Michael’s Store – Winter Wonderland Display
I know it’s not Christmas time yet but I wanted to share a very cute Christmas display a Michael’s store in the O.C. created. It has wonderfully imagined trees made from what look heavy-duty wire sculptures shaped and coated with stuffed, painted garbage bags. The cleverly crafted world did tempt me to buy a nutcracker or two!
A Kaleidoscope of Make-up and Wine
I noticed that the fun kaleidoscope like designs from the Los Angeles Food & Wine Festival have a lot of similarities with the Sephora make-up store window display posters at the Americana Mall in Southern California. It’s fun to see make-up brushes and wine bottles burst into firework like shapes!
Pan Am Displays Museum-Like Case at Bus Shelter
We have to thank the wonderful http://www.entertainmentblogs247.com/ for this post! Driving along Santa Monica Blvd in West Hollywood you’ll see this splendid ad campaign for the Pan Am show on ABC. The Museum like display encases a complete uniform you’ll see Christina Ricci wearing on the show. Little box descriptions create the feel of a 3 dimensional catalogue description. Kudos to ever thought of creating this type of advertising experience! Check out the entertainment blog to see a few more snap shots of this campaign!
An Advertisement Display at the Beverly Center in Southern California
Come Fly with Hugo Boss
In the spirit of 60s style enthusiasm, Hugo Boss offers a fun window box that calls upon the era of Mad Men and Pan Am. The fashion looks like a garment someone working at Don Draper’s advertising agency would wear while the paper airplanes made from scrap metal escalate a boy’s toy into the world of cigar-smoking, corner office, big-shot men. Could they be appealing to the demographic of white collar men and women who watch mid-century set television shows? Even though Pan Am took flight with high ratings initially, the Nielsen ratings have shown a slide of 27% in its 18-49 year old viewership ratings for its third episode. If this 60s nostalgia turns out to be just a theme for our time, at least we had a fun run down memory lane with Pan Am, albeit, short.
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